Of course you're looking for an easy way to increase your earnings, everybody is! Well, here comes: AdSense™ — Google's advertising program for website owners. If you are the publisher of some content-rich sites, be they few or many, small or big, AdSense™ is for you.
Keep in mind, AdSense™ is all about content: its fundamental working principle is its content-targeted ads display. AdSense™ will show on your website(s) contextual ads, that will interest your reader.
AdSense “Embarking”
Of course it's tempting! AdSense™ works — and it works efficiently if you know how to get the best of it, is cost-free and effort-free. Effort-free that is, except for the effort of always keeping in view some things you should know once you start playing:
Selection
There are some conditions to be fulfilled in order to partake in the program, for not anyone owning a website is accepted. Read on to learn which and keep tuned to Google AdSense™ Program Policies, which are an imperative to be strictly observed.
Acceptance. Setting Up Your Account
- Go to the application page and fill in the application form.
- Confirm the e-mail you receive.
- AdSense™'s analysis and evaluation of your site follows. It might take from as little as one hour to up to three days before you get an answer. If accepted, you'll receive the login information.
- Log into your account.
Find out what can be of help in ads display, filtering and targeting. This will allow you to make necessary corrections before letting them out.
Once You're In, You Need to Know...
Pricing and Gains
You'll receive a check within 30 calendar days after the end of the month. How much? They are pretty secretive on their payment system. According to the recent changes regarding the policy of payment confidentiality, the participants may unveil their gains. Still, the pricing and payment system is not fully disclosed. We'll try further on to make a rought of the way AdSense™ pays.
Tracking
PPC is fully trackable, unlike most forms of advertising. The advantage is that you know what works and what doesn't, thus you can concentrate on the content that works. For this purpose you have the option to chose from several tracking tools.
Types of Ads and Format
You get to choose the type of ads that will appear on your website — from text ads, image ads or link units — or combine them. You have also the option to format them — colors and layouts.
AdSense™ for Content
Ads are displayed on websites according to their content relevance. Media Partners Botanalyzes the site page by page and allows the display of ads on the page's specific topic. Contextual advertising is built based on the technology used for keyword targeting on search pages.
One of the criteria AdSense™ uses to establish what is the theme of your site/page is keywords analysis. That is why the keywords you choose to use on your AdSense™ pages are important. There are some helpers on this http://www.toppayingkeywords.com, AdSense Tracker (http://www.adsensegold.com).
AdSense™ for Search
Opting for AdSense™ for search, you get a Google™ searchbox on your site allowing visitors to search the Web directly from your site. On the search result pages targeted ads will appear. The result is you profit from clicks on these ads.
The system works on a PPC basis.
Site Targeting
Site targeting allows advertisers to select the sites they feel are the most appropriate to their campaign. The system is designed to work on a CPM basis. Site targeting is not available yet, it is under testing.
For publishers it will mean a quality enhancement requirement, as probably quality sites will be preferred by advertisers while publishers with less-than-quality sites could find themselves at a disadvantage.
Geotargeting
AdSense™ displays different ads, specific to a user's region and language. For instance, surfers in Germany will see different ads than those from Australia. This is done based on the visitor's IP address. Using the Preview Tool, you can see beforehand what ads will be displayed according to the geographical location.
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