| Some Questions That The Original AdSense Heat Map Does Not Answer 1. Should the bottoms of areas 5 and 8 be yellow? 2. Should the bottom of area 7 be white? 3. Is area 11 really yellow? 4. Are areas 14 and 21 really orange (my guess)? 5. Should the tops of areas 16 and 23 be yellow? Then, there is the ratio of "line-scrollers" to "page-scrollers". This affects how the "middle page" becomes, in fact, the "middle page". A middle-page can therefore be anywhere. Should we assume 768 pixels for average screen height, when considering the "page-scrollers"? This page is about 5 1/3 screens for me, at 1000x768 pixels. I usually start out page-scrolling, and end up line-scrolling. You? Maybe the next step is assigning "inch" values to the areas (such as, "must be no more than 2 inches from the top", or "never closer than 1 1/2 inches to the bottom". And, "avoid the lower right corner on all screens at all costs". Yeah, that's it. Who is up for it? Some people will do anything to get out of work. |
THE BEST ADS PLACEMENT
| I made this Google Heat Map 4:3 aspect ratio illustration above to help me better understand the hot spots of ad placement. My idea, is that no matter how you got to the screen you are looking at, viewer reading still seems to proceed from top left to lower right. It would therefore make sense that any screen represented, would have similar hot spots, except for perhaps the end-of-article effect. I have tried to illustrate this above. What do you think? |
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