Wanna go sky high with your AdSense™ earnings? Make your site a bazooka to hunt down tons of money! Want to see an amazing AdSense™ revenue boost? X tricks to gain a fortune with AdSense™! Y unveiled secrets of AdSense™ that would make Onasis pale and green with envy!
Enough already! Does this incredible heap of trash still work? Well, not anymore, we'd say. Lots of people who pretend to be the real and unique gurus and who are ready to reveal YOU and only you the truth about AdSense™ in exchange of a “modest” amount. We're not. In fact, we're so tired of all these that we took an oath not to waste your time this way. We'll just resume to building our case on facts.
We cannot tell fortunes on how your income will grow and how many times, if you do this and that but the common-sense will allow you see AdSense™ as a system that can be optimized. And it's again common-sense that will tell you to get the best out of what you have, to obtain not just . There's no rocket science but a little “engineering” of your resources.
The income generated through AdSense™ is commonly agreed to be determined and influenced by several parameters. Webmasters are paid a share of the revenue which Google™ collects from advertisers each time a visitor clicks on an AdSense™ advertisement or whenever an impression is registered. Thus:
- revenue from CPM is directly proportional with traffic
- revenue from PPC depends on traffic, CTR and CPC.Both CPC and CTR seem to depend a great deal on content relevance. On one hand, AdSense™'s “smart pricing” system analyzes content-relevance to serve higher paying ads.On the other hand, if you talk largely on a topic, odds are you receive ads that are not on the specific niche you would like them to, thus it may happen you encounter also ads that are only tangential to your topic. As your visitors' interest is likely to be reduced for such ads, this will result into reduced CTR.
Reading on, you'll find out how you can obtain an AdSense™ revenue boost by getting the best out of the essential parameters of money making:
- increasing traffic by creating more keyword-focused pages;
- increasing click-through rate — facts about ads design and positioning;
- improving content — the better the content, the better the theming. Remember:
- offer information people want, keep people interested
- write about what you know best so as to be able to produce many pages of valuable content — the more pages, the more impression, the greater the chance of increasing CTR
- focus on only one topic per page so as to make it easier for Googlebot to interpret it. The result: more tightly contextual ads which means eventually better click-through.
- increasing the value of clicks — you can optimize your pages for high paying keywords. How to find them and more in How to Monetize Hot Keywords
And there's more to it. Besides creating solid content and weighing just as much, there are some fundamental conditions you must fulfil:
- Be consequent and patient:Sounds phony, doesn't it? Still, it speaks the truth! Optimizing a site can be a tedious task, implying successive trials so that one can test and see the effects in practice, not only the "how to" package. The activity of your pages and your ads need constant monitoring so as to figure out what works and what doesn't.
- Experiment a lot:Try more variants for the variables you can play with: ad colors, ad position, ad style, ad filter, page content. For every case is different from all the others and theory does not always apply letter for letter.
- Keep track of the results of your work:Knowing what are the effects of what you publish on your AdSense performance is essential, as thus you can manage your work scientifically.
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