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Wednesday, September 1, 2010

Adsens Alternatives

Publishers have other not-so-popular Adsense™ alternatives: AdSonar Exchange, Fastclick, Find What, Traffic Showcase, Content Match from Overture, Tribal Fusion, AdBrite, Clicksor. But they address to those who choose not to get in the AdSense™ boat or for those kicked out of the program (God forbid! :)).
For, as long as you comply with the conditions to be accepted, we can tell you right away several reasons good enough to make AdSense™ your first choice!
  1. AdSense™ automatically targets ads according with the page content. Or, translated into publisher's benefits:
    • This means, on one hand, ads relevance, what makes the program work as an advertising medium: your users are interested in the ads and this means clicks, therefore money.
    • On the other hand, the automated procedure makes it a very easy way to earn money:
      • One simple copy-paste action of the AdSense™ code into your pages and you're in;
      • Applying once you can put AdSense™ on all your sites;
      • You have the possibility of filtering the ads that will appear on your sites;
      • You save time, you don't need to find yourself advertisers;
      • You spare the headaches that so many different codes from different advertisers would generate;
      • You still get to host on your pages affiliate links if you choose so (not too many, though!)
  2. Even small publishers may join in, on condition they have content-rich sites. There is no minimum traffic level admission condition, as with some of the other programs.
  3. AdSense™ wants to remain your first option, so, it continually looks for ways to improve the program. Let it be their business to look for ways to enhance the system's efficiency. See the case of the recent introduction of another form of advertising — site-targeted, paying on a CPM basis. Instead of being paid only when visitors click on the ad, you, the publisher, get paid every time such an ad is displayed on your site. You just sit there and benefit from improvements!

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