Google adsense secret tips

Google AdSense Program Attributes

Channels, Targeting, and Placement

Here is a summary regarding AdSense channels, site targeting, and ad placement in the Google Ad Words/ AdSense PPC and CPM programs.

Many times I get confused about all the AdSense program attributes.So I have started an "Adsense Options Chart". 

I hope you like it. 1. Adsense Channels 3. AdSense Ad Placement 2. AdWords Ad Targeting 4. Certified Ad Networks 5. Conclusions 6. Archival information

1. Adsense Channels			TotalChannels
AdSense for Content - 8434 Channel Summary
Custom Channels - 9869	Track - by page - by ad type - by placement Ad Placement (CPM) Ad Placement allows advertisers to target your site, or your page with CPM ads.	Paste channel code into each page manually.	500
URL Channels - 13993	Track Channel groups - by single page - by multiple pages - by specific directory - by specific sub domain - all pages on a domain	Automatic, once set up.
AdSense for Search - 144 Channel Summary
Custom Channels	Track - by page - by placement	Paste channel code into each page manually.	200
From this, one might say that AdSense offers 700 channels total, although for different purposes. top of page

2. AdWords Ad Targeting (CPM, PPC)
CPM
Placement Targeting(formerly "Site Targeting") Using Custom Channels	OLD PAGES What Is "Placement" Targeting? - 18265Placement Targeting Overview - 342 --Finding and Selecting Placements - 7075Placements and Keywords - 13177 ----Place. and the Content Network - 15053CPM Pricing for Placements - 13175 --CPC Pricing for Placements - 13176 ---Demographic Bidding - 13665 --------- NOW: Advertiser targets CPM ads to URL (site) level, not page levelNeeded for sites with diverse content:Advertiser targets CPC ads to PAGE level. This is another reason why PPC ads are superior to CPM ads.	NEW PAGES 107914 - What's a Placement? 15907 - Content Network Placement 15910 - Adding and Editing Placem. 15912 - Place, Kwords and Settings 15907 - Content.Net. Placements 16066 - Focus on Impressions 16787 - Focus on Clicks gone
Keyword Targeting - 6100	Advertisers can target websites by keywords, ORAdvertisers can target geographic areas and languages, but not both.
Geo Targeting - 6317
PPC
Search Network - 6119	All the places where your AdWords ads will be displayed on the Google Search Sites Network, and the Google Content Sites Network..
Content Network	Advertisers may "opt out" of the Content Network. Many do because of click fraud, either real or perceived.
CPC Targeting Beta	"CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis." These are advertisers who wish to avoid risk. top of page

3. AdSense Placement Targeting - (formerly "Site Targeting")
CPM
Placement Targeting(formerly "Site Targeting")	Adsense - What Is AdSense Placement Targeting? - 32856
Ad Placement	What is Ad Placement? - 50677How Placements Work - 77776How to Define An Ad Placement - 47413
Custom Channels	The publisher makes ads site targetable by CPM advertisers, using Custom Channels.
Third-Party Ads	AdSense Third-Party Ads - Image Only, Must Update Privacy Policy Third-Party Ad FAQs 14535
PPC
PPC Site Targeting PPC Page Targeting	I cannot find any information on how this works. It has been mentioned, but not defined. Are the targeted PPC ads distinguishable from regular PPC ads? Must they compete with regular PPC ads, or are they given priority? Do targeted PPC ads pay MORE or LESS than regular PPC ads? Is page targeting available? top of page

4. Google Certified Ad Networks Targeting
CPM
CANs Third Party Networks	Google AdSense Certified Ad Networks This area is growing fast - many CANs" have been added, and continue to be added. These 3rd-party entities compete in the AdWords auction, to be served on the AdSense content network.
	. CONCLUSIONS CPM Ads Are Not the Best Choice for Publishers Targeting and Placement refer to CPM ads only. In my personal opinion, CPM ads are best only if your CPC performance is incredibly poor, AND your traffic is extremely high. One problem is that all the Site Placement discussion relates to specific pages, but the advertiser can only target at the site level. If your site consists of many diverse subjects (this site), this is a poor option, since the ads will all be targeted to the content of just one page. For the average small to medium-size web site, CPC should provide a MUCH higher revenue than CPM ads, by a factor of 10. I was "Site Targeted" for a short time, at a rate of many impressions per penny. The eCPM was abysmal. I emailed Adsense, and had site-targeting turned off on my sites. I don't know what the formula is, but somehow the CPM ads were reducing my CTR and eCPM stats - not acceptable to me. Why settle for an eCPM of $2 with CPM, when you can achieve an eCPM of $20 or more with CPC ads? I just don't get it. All the talk about "reducing advertiser cost", is the same thing as reducing the publisher payout. CPM rates need to go up quite a bit, to produce the same publisher income that CPC currently does.
I made this Adsense targeting page to save myself some time, and help me to understand the differences between the Google Adsense options. It is a lot of data to absorb.