AdSense "Stop Words"

Google AdSense "Stop Words" (Also called "Poison Words")

In order to achieve search engine optimization, you must avoid using any "Stop Words". Here are a few suggested Stop-Words, which MAY prevent normal Adsense ads from being shown. These reputed stop-words cause PSAs (Public Service Ads) to be substituted, instead of normal AdWords ads. PSAs do not pay any money, but count as impressions, thereby diluting your AdSense statistics, and degrading your search engine marketing efforts. This adsense poison word list is pure webmaster speculation.NONE of the words below are proven stop-words, but ALL the words have been mentioned by webmasters, as POSSIBLE AdSense stop words. In no way, is this meant to be a comprehensive stop-word list.It is intended to help direct your SEO thinking in your particular situation.The words are grouped by category, to make associations easier. Update: You can add the following words to the list (spelled correctly): herracane, herricane releaf, catrina - these words can produce persistent PSAs. . Oh, yeah? But some pages that contain the words above show Adsense ads normally. Why am I getting PSAs?Possibly, because you tripped a threshold, such as - Theory #1 - Bad Theme in TotalityEach stop word has a weight - the (weights times occurrences) are summed - if the score is too high, you get PSAs. Theory #2 - Bad Combinations, ProximityIf certain combinations of stop words are on the page, you get PSAs. For instance, the word love associated with a number of other words, such as what you get when you squeeze oranges. Either word used alone is fine, but together, no way! Theory #3 - Too many, simple count If a certain number of stop words are used on the page, you get PSAs. Theory #4 - Odious domain Even though there are no stop words on a particular page, other pages on the same domain may receive such a "bad score", that only PSAs are given for ALL pages on the domain. If reviewed, Google may ban the domain entirely from the program. If you are diligent, you can please the Google filter, and make everybody happier - Yourself, Google, and your Visitor. Root out the offending words! Give your visitors more choices. And, make more money. STICKYKeep in mind that the AdSense stop-word filter CAN BE sticky. It has been reported that even after a page is "fixed", it can still return PSAs until the next "review" of your page, whether software or human. This has been demonstrated by renaming the file. By renaming the exact file, the PSAs have been eliminated immediately. One must weigh this against the immediate, although temporary link loss, unless you skillfully redirect. Some say that stickiness is to prevent testing in real time. But I just don't understand why they wouldn't want to help us comply. There must be reasons. Reminds me of Kramer in the Seinfeld episode "The Pool Guy" (on the phone with George, pretending to be a movie information robot) - "Well, why don't you just TELL ME the name of the movie you want to see?" "Why don't you just tell us the words you don't want us to use?" Too easy, I guess. Maybe because the list probably changes daily, as new bad combinations are discovered. ----- If there is a word or words that absolutely must be on the page, create a graphic of the word, and insert it instead. That way, you will not offend the mediapartners spider by activating the "adsense-stop-word-filter". Make sure the "alt text" is something else as well. ----- Consider also the implications with AdWords customers (the advertisers). The advertisers find pages that they don't want their ads shown on. In some cases, it is just counterproductive; in others, it can be in bad taste, sometimes terrible taste. Examples have been given. ----- If you are serious about search engine marketing, you should be diligent about avoiding any STOP words that may exist, in order to achieve the best search engine optimization. I made this adsense chart originally to save myself some time - I thought I would save you some time, too! Watch your language. Seek not to offend. Don't cuss! Wash out your mouth with soap. Ha! I believe that this page is helpful for SEO webmasters, and especially helpful for Google. Google, website visitors, and webmasters ALL prefer to see AdSense ads instead of PSAs. Let's help 'em all! Disclaimer NOT A Google, Inc. SiteIn no way, did this data come directly from Google, Inc. This page consists of a compilation of public information, commonly available on the internet, at multiple sites, as well as public webmaster forums, and simple manual tests. The opinions stated above are merely the personal opinions of the author. I am not privy to any inside information. This information is continually changing, and may not be relevant when you read it. Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

Avoid Unwanted Ads

With the Competitive Ad Filter, you can block ads that link to specific URLs. The filter prevents all ads from the specified URL from appearing on your pages. You can filter up to 200 URLs.

When to Use the Filtering Tool?

The tool is intended to be used to block unwanted ads. First of all, what ads can be considered unwanted?

Ad Type		How to Avoid
Competitor's Ads	If you sell a product or a service through your site, this tool is extremely useful, as you won't want any of your competitors' ads on your pages.	To block their URLs, you can find them by searching on a search engine for keywords and keyphrases that are relevant for your business and then look at the AdWords that appear.
Untargeted ads	Sometimes Google shows inappropriate ads. Most of the times (but not in absolutely all cases) this has a lot to do with page theming and your page keyword optimization.	Besides filtering them out, you should work more at page optimization and make sure your page is clearly themed.
Ads from a site you don't want to be linked with	Many publishers do not want to be in any connection to all kind of offensive sites that have as sole purpose to sell by any means. Or there are the so-called “generic” ads, that display text as “Buy XY here.” or “New and used XY here.”, no matter the keyword. Think of replacing XY with keywords that have nothing to do with selling or buying and you'll get ridiculous results.	Simply block their URLs.

How Is the Filter Frequently Used? (and non-profitably!)

Having this tool at hand, you may just enjoy a little too much using it. So, you may think it would be a good idea blocking ads that you'd consider paying too low or beingslightly off-themed.

Wrong! Think again, because:

• Practice proves that filtering too much may decrease your CTR and EPC. Logically, you'll block the highest bidders, as it's them whose ads get published, for that's the way the system works.
• Keep in mind that by entering a top level domain into your filter list, all ads that link to subdirectories below that domain will be blocked. Unfortunately, this filtering system has its shortcomings: it's not just ads-related, it blocks all the ads — not just the unwanted ones — from a URL.

So, it is advisable not to overdo it. Considering these, you may find it more profitable to use the filter for what it was intended: to block competitors' ads or ads and URLs that are really no benefit for you, or on the contrary, will bring about but prejudice.

The safest is to use the filter complementary to Google™ Preview Tool, thus you can see exactly the results of your intended changes.

Public Service Ads

There are also unwanted AdSense™ ads that you cannot block by using the filtering tool. PSAs generate no revenue and may spoil the appearance of a page, as only one ad will show in the place of several others. Such ads might appear on your site from various causes, such as:

• the page has not been yet crawled by Googlebot
• the theme of the page is not very clear
• the theme of the site is not unitary

Well, how to avoid them? If all of the above are not your case, you have more optionsto replace such ads and to use the space of your page the way you think is best suited.