Particularly the unofficial AdSense™ qualification requirements represent a matter of interest, for the official demands for site acceptance are common knowledge and are nothing extraordinary.
They mainly consist of the quality of the content (they clearly specify the topics of sites that are not accepted) and site functionality, and there are no strict criteria, such as minimum traffic requirements.
However, it's the first duty of any applicant for AdSense™ to get informed and keep posted with AdSense™ Program Policies.
The most frustrating situation is when you evaluate your site as acceptable, being compliant with the acceptance policies and still receive the “We're sorry” reply. And not that it's just frustrating, but it can be more difficult to get in once rejected if you intend to reapply. So, from what we've experienced ourselves, from what we've gathered from others playing the game, here we come sketching the off the record requirements of an acceptable AdSense™ site:
Content
First and foremost! Google AdSense™ means content-relevant ads, therefore you must have content. Any site has content, you'll say, but not any content is good enough.
Content is real, useful information on a theme, relevant for the reader (and for the Google™ crawler), not just commercial text. If your site promotes exclusively your own product, you need not apply for AdSense™ as it can do nothing for your site, for advertisments on your main theme (i.e. the product you promote) will be ones of direct competitors. AdSense™'s filtering method will prevent them from showing, so... no ads.
Blogs & Forums
Some blogs or forums are not accepted. Still, information-rich ones are not just accepted, but work wonderfully with AdSense™ for their owners.
Initially, the idea was not to accept this type of sites. But practice has shown that they represent exactly what users are looking for: honest, useful, unbiased information, where anybody can express just what they truly think, and right when they feel the need to do it. On condition they are not artificially created for other purpose than that of letting their users interact in the world of ideas and benefit from each other's experience and knowledge.
Chat Sites
These are a no-no and are considered not suitable. Small talk pages are not a right place for Google™ to put its name on!
Image Galleries
Contrary to the general belief, image pages may host AdSense™ if the images are accompanied by as little as some brief explanatory lines, relevant for the Mediabot.
Personal Pages
Usually, these contain a series of facts about the owner of the page, are not theme-relevant, so are not written on a specific topic. That's why they are not usually accepted. Still, there are cases of acceptable personal pages — if these comply with all the requirements for acceptance. That is, such a page will not be rejected just because it's a personal page!
Site Length and Growth
The site should have at least around 15 pages to begin with. The longer a site, the more it is interpreted by Google™ crawler as relevantly-themed content. It is important that you keep enriching and improving your content and add more pages to your site over time, as this will not only keep visitors plugged into what you publish but it will work wonders for CTR also. Changing just a bit the “angle” of your content will bring new ads, may reveal new sides for an area of interest.
Site Theme
Keep the theme unitary and clear. A site about many topics that are not related to each other may result in Google's interpretation as not clearly themed.
Advertising
No excessive advertising, no banners. As a rule, AdSense™ does not allow advertising competing to its own, in any way (either by topic or by aspect). Even if it says it allows affiliate or limited-text links, keep these to a minumum, keep your site as "clean" as you can, for interpreting the meaning of “excessive” is surely subjective and can be deceptive. Better safe than sorry, right? Doing this is also recommended as a means to improve your ads CTR.
Looks
However strange may seem when talking about a site, looks do matter! That is, not that it has to be exquisitely beautiful, but it should be presentable, in case it needs “human spidering” for admission.
The safest is to make sure you've figured every of the above mentioned aspects. If so and good luck, go ahead with the application procedure!
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